How do I choose the right social media platforms for my business

It's important to choose the right social media platform for your business. First, understand your target audience—consider their age, interests, and behavior. If your target is youth, Instagram or TikTok may be better. If your focus is on professionals, LinkedIn is more suitable. Facebook and Twitter are good options for general purposes. The content format of the platform (images, videos, blogs) should also align with the nature of your business.